Recently it has been said that Hermes was going to increase the first quarter sales this year. Unbelievable!In the economic recession, Hermes decided to increase the sales, while many retailers and brands were feeling a big-time sales crunch. It is counter-intuitive or not. But it is proved that Hermes did launch the campaign to increase the sales price in the non-Japan Asian countries to make up the loss from Europe and Japan which has experienced modest decrease or double-digit decline in luxury goods. The increases were seen mostly in South Korea and China,which were regarded as somewhat of a Last Frontier of luxury retail by many industry watchers.
